You and Artrepreneurship

Here at Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet, we’ve talked a lot about the importance of a strong business model based on a need that your potential customers have. But here’s something we haven’t talked enough about: YOU.

artrepreneurship, being a successful artreprepneur

The probability that your business vision will actually become a successful business, without you, is 0%. Someone might do something similar, someone might even pursue the same model based on the same need, but they aren’t going to do it just like you. You’re the artrepreneur in artrepreneurship, so it’s important to evaluate yourself before, and as, you pursue your artrepreneurial journey.

Strengths and abilities

What are you good at? What are you not so good at? Understanding your strengths is important in using your abilities to their full potential. You must understand what you can do, so that you can decide what you will do. Look for fit between your strengths and abilities and your business vision.

Think about your weaknesses, too. Will you need to balance your weaknesses with others who have strengths in those areas? Will you work on improving those weaknesses so that you don’t need to? These are important things to think about as you develop a plan for moving forward with your artrepreneurial journey.

Financial readiness

Your personal financial situation will affect your artrepreneurial journey. If you have a slow start, do you have emergency savings to back you up? If you decide you’ll need outside funding to start-up your business, are you in a good position to be lent money? (Good credit score, solid amount of personal capital, etc.)

In order to build a successful creative business, you’ll need to be able to handle the business’s finances in a strategic and responsible manner. Doing so with your personal finances is the best kind of practice.

Emotional readiness

When there are struggles with a business’s finances, the emotional side of being an artrepreneur is usually hit first. In fact, there are all kinds of things that are going to affect your emotional rationale: unexpected mishaps, uncertainty, rejection, failure. As many of have stated before, artrepreneurship often resembles a rollercoaster–good and bad times following each other over and over again. Do you feel prepared to deal with the emotional effects of building a successful art-based business?

Your network

Considering your network is an important step in preparing to build your own creative business. Think about who you know, and who they know. Think about who you don’t know that you should. Evaluate the strength of your current network and make a plan for how you can expand it. Who can you learn from? Who can help you test your business vision? Who might become a potential customer?

You may want to work on expanding your network appropriately before starting your business, or you might do so while starting up your business. Either way, networking is one of the most important ways to build your brand–and its centered around YOU and your ability to communicate your value to others. Don’t forget to focus on others, too–networking is most successful when you work on recognizing the value that other people bring.

Your desire

Your dedication is going to be the driving force behind your success as an artrepreneur. However, the desire we’re discussing now is your desire for yourself and your future. What are your long-term goals with this creative business? What would your ideal future look like? What do you really want, really desire, for yourself? This vision for yourself will be what helps motivate your dedication. It’s also a way to measure your artrepreneurial success in the future. Write down or draw out your desire. Keep it with you as a “postcard” for the destination you’re trying to reach.


I’m dedicated to giving you straight-to-the-point information about how to be the best artrepreneur you can be. It wouldn’t be right to NOT bring YOU up in one of our discussions. I hope you’ll take some time to have honest dialogue about yourself, with yourself. Doing so will help you understand the fit between who you are and the creative business of your dreams. Finding this fit is one huge step toward becoming a successful artrepreneur.

Peace, Kayla

Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet for more straight-up discussions, sent straight to your inbox.

Author: Kayla Banda

Helping artists become entrepreneurs! From Business Counselor to Creative Director, my experience has made 'artrepreneurship' a major passion in my life. I really enjoy working every day to help creatives of all kinds share their art with the world!

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