The elevator pitch. It’s mystified and old school… so what’s its real purpose? It’s all about being able to clearly and concisely state your value to potential customers, partners, and/or funders. It’s about sharing your value in a way that leaves people wanting more. There’s all kinds of advice out there on creating elevator pitches, but I want to share with you an easier way to develop your perfect pitch.
NOTE: Your pitch shouldn’t actually sound like a pitch at all. Instead, it should sound like you clearly and passionately understand the value you bring to others.
Today I attended the International Women’s Entrepreneurship Symposium and learned a new, easy approach to the dreaded elevator pitch from two amazing marketing wizards, Kay and Shi! Here’s a basic version of the super helpful template they shared:
When TARGET CUSTOMERS want/need THIS THING, I help provide them a solution by DOING THIS.
Here’s the elevator pitch I created for myself during the Symposium:
When creatives and artists want to become entrepreneurs, I help them by sharing helpful and straight-to-the-point information about how to build their brands and business models.
Here’s why I LOVE this template: It’s one sentence! Two tops. This makes your elevator pitch easy to create and natural in conversation. Ever tried developing a pitch that sounds too much like a pitch? Or one that seems impossible to remember? Me too. This strategy will solve those problems and help you feel confident about sharing your value with anyone who asks!
Try developing your own quick and easy elevator pitch and comment what you come up with below!
P.S. Here are some more examples to get you started:
When business owners need help growing, I help them by creating tailored video content they can use to share their brands and reach new customers.
When authors and publishers need to make their work stand out on the shelves, I help them by creating eye-catching covers and graphics that perfectly capture their stories.
When restaurant-owners need the perfect atmosphere for their new locations, I help them by creating murals that transport and entertain their customers.
Your turn. Let’s see what you’ve got!