No time to watch? Here’s a RECAP:
1. Identify the product or service you can offer
Depending on what kind of art you create, you may need to make adjustments in order to make your art a sellable product or service. Think about your art and interests… What products or services can be created from them?
2. Think about why people would want to buy your product or service
Once you’ve discovered your sellable product or service, you must ask yourself: Why will people buy my product or service? Think about “pain points”–these are things that your potential customers either can’t do on their own, or it’s really hard for them to do on their own. If you can solve a problem for your customers, or fulfill a need or want that they have, you’re in good shape to move on to step #3.
3. Ask yourself how you can deliver your value in a unique way
You’ve found your product or service and your best-fit customers, now you need to think about how you’ll offer your value in a way that’s different from your competitors. This is called your differentiation. Without it, you’ll struggle to capture the attention of your potential customers.
4. Look around for organizations or individuals who can act as your strategic partners
Now that you’ve solidified your value and how you want to deliver it, think about others who can help make your vision a reality. Who can help you create your product, market your product, and sell your product? Who can you partner with in order to make your artrepreneurial journey easier?
5. Visit this article to flesh out your creative business model
If you’ve gotten this far, its time to flesh out the details of your creative business. Visit the One-Page Business Plan for the Artrepreneur to finish developing a creative business model around your art!
Best of luck in your artrepreneurial journey! Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet to get more straight-to-the-point information that will help you develop your very own art-based business!