Is art entrepreneurship?

You’ve probably heard the popular advice that “Art doesn’t pay the bills.” But what if it could?

Artist-taking-picture

You’ve probably heard the popular advice that “Art doesn’t pay the bills.” But what if it could? Turns out, there’s a new term flying around: ‘artrepreneurship’. It’s all about making money with your art, by building a brand and coming up with creative ways to monetize your work. In a world where content is more and more important, your creative skills are more and more in demand!

So… YES! Art can be entrepreneurship–it all depends on how you approach it. Before turning your creative vision into a business startup, there are a few things you need to think about:

Do you really want to turn your art into a business?

Being an entrepreneur is a full-time job with lots of overtime. You should ask yourself whether or not you want to make sharing your art a full-time commitment. Many artists want to take their creative endeavors full-time, but fail to realize that much of their entrepreneurial journey will be all business. In addition to working on your art, you’ll need to deal with marketing, business strategy, networking, and all kinds of other business-related activities. Are you interested in business, or would you rather work on your art in other ways? Many amazing companies need artists on their teams and many artists prefer to keep their creative endeavors as a soul-freeing hobby. What is right for you?

What’s your long-term vision?

So you’re pretty sure that you want to take your creative work and build a full-on brand and company. But what does the future of this business look like? There are two kinds of businesses out there: a lifestyle company and a growth company. A lifestyle company is one that can support you with monthly income and provide an opportunity to work on your art as a full-time job. Lifestyle companies are usually small businesses. A growth company, on the other hand, is one that has the potential to grow without you and become a global brand. This kind of company often requires products that have the potential to sell at massive quantities.

Deciding which of these you envision for the future is crucial to understanding how you will devise your business strategy and how you will build your brand. Don’t worry, we’ll talk about how to build your business in accordance with your long-term vision in upcoming posts!

Are you ready to embark on your entrepreneurial journey?

Okay, you’ve decided that you are ready to build your creative brand and pursue the entrepreneurial journey. Here are some thing you should consider before taking the leap: 1) Are you in a position to dedicate time every day or every week to building your brand and business? 2) Are you ready to learn all kinds of new skills that you may have never been interested in before (building a website, marketing campaigns, branding your message)? and 3) Are you ready to share your message with the world?

If your answer is to yes each of these 3 questions, it’s time to combine your art with entrepreneurship in order to manifest your vision and share your creativity! In this blog, we’re going talk all about how to develop your brand, your marketing messages, your business model, and more. Stay up-to-date by clicking the follow button below!

PS: Don’t be afraid to share this knowledge with other artists you know. The more our creative communities learn about how business can be used to share their messages, the more opportunity we all have to thrive in this growing ‘Artrepreneurship’ market!

Peace, Kayla

Author: Kayla Banda

Helping artists become entrepreneurs! From Business Counselor to Creative Director, my experience has made 'artrepreneurship' a major passion in my life. I really enjoy working every day to help creatives of all kinds share their art with the world!

10 thoughts on “Is art entrepreneurship?”

  1. Such a true one Kayla, I’ve come across so many great artists who still struggle to make ends meet. From my experience I think art and business are two specific skillsets. It is essential to dedicate both time and capacity for each one adequately.

    Unfortunately there are times when this as a business demands more time, but if artists want to make a living from their art, certain key business strategies you highlight are hugely important to work on

    Like

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