Artrepreneur Caitlin McCarty Shares Her 3 Main Tips for Artists Turned Entrepreneurs

VLOG: Want to create your own art-based business? The importance of learning from real artrepreneurs cannot be overlooked. Caitlin McCarty, Founder and Artistic Director of contemporary dance company Collateral & Co., is here to share her top 3 tips for all artrepreneurs!


Don’t have time to watch? Here’s a RECAP:

1. Don’t be afraid to ask for what you want.

“The worst they can say, is no.” Ask others for what you want and need–you’ll be surprised at how willing they might be to help. But remember, don’t just think about WHAT you want–think about the HOW behind implementing what you want.

2. Use your contacts to make more contacts.

“Someone you know probably knows that person.” Take advantage of your network. Each member in your network has a network of their own. Your contacts will be able to help you make new contacts. Like #1, don’t be afraid to ask those in your network if they know anyone who… or if they know a contact at… You’ll be surprised at how quickly your network will grow when you use your existing contacts to make new contacts!

3. Be consistent.

#1 and #2 are more likely to work in your favor when you are consistent in what you do. Be consistent in:
– Creating and delivering your product or service
– Building and maintaining relationships
– Branding yourself and your creative business

Caitlin writes about how to startup, market, and manage your own business. Check her website out here:
Creatively bringing your goals to life | https://caitlinmccarty.com/

If there are additional topics you’d like to hear about from real artrepreneurs, leave a comment below!

Peace, Kayla

The Easiest Way to Create a Killer Elevator Pitch

An elevator pitch should help you clearly and concisely state your value — here’s an easy way to create one.

The elevator pitch. It’s mystified and old school… so what’s its real purpose? It’s all about being able to clearly and concisely state your value to potential customers, partners, and/or funders. It’s about sharing your value in a way that leaves people wanting more. There’s all kinds of advice out there on creating elevator pitches, but I want to share with you an easier way to develop your perfect pitch. 

NOTE: Your pitch shouldn’t actually sound like a pitch at all. Instead, it should sound like you clearly and passionately understand the value you bring to others. 

Today I attended the International Women’s Entrepreneurship Symposium and learned a new, easy approach to the dreaded elevator pitch from two amazing marketing wizards, Kay and Shi! Here’s a basic version of the super helpful template they shared: 

When TARGET CUSTOMERS want/need THIS THING, I help provide them a solution by DOING THIS.

Before creating your own elevator pitch, I hope you’ve worked through your value and messaging. If not, please revisit this article

Here’s the elevator pitch I created for myself during the Symposium

When creatives and artists want to become entrepreneurs, I help them by sharing helpful and straight-to-the-point information about how to build their brands and business models.

Here’s why I LOVE this template: It’s one sentence! Two tops. This makes your elevator pitch easy to create and natural in conversation. Ever tried developing a pitch that sounds too much like a pitch? Or one that seems impossible to remember? Me too. This strategy will solve those problems and help you feel confident about sharing your value with anyone who asks!

Try developing your own quick and easy elevator pitch and comment what you come up with below!

Peace, Kayla

P.S. Here are some more examples to get you started:

When business owners need help growing, I help them by creating tailored video content they can use to share their brands and reach new customers.

When authors and publishers need to make their work stand out on the shelves, I help them by creating eye-catching covers and graphics that perfectly capture their stories.

When restaurant-owners need the perfect atmosphere for their new locations, I help them by creating murals that transport and entertain their customers.

Your turn. Let’s see what you’ve got!