Why do you want to become an artrepreneur?

In your journey of bringing real value to the world, don’t overlook the importance of your WHY.

I want to work for myself. 

I want to share my message with the world. 

I want to be in control of my own art. 

These are all common, yet simply unfinished reasons of why you should become an artrepreneur. Becoming an entrepreneur is hard work, and you’ll need a unique and passionate WHY to help you overcome hard times. But here’s what’s wrong with these WHYs: they’re focused on ME. Myself, my message, my art.

When times get hard, it can be easy to throw in the towel when you don’t feel the motivation anymore. After all, if this is about ME, why should I continue when things aren’t making ME feel good? BUT, if you refocus your WHY on OTHERS, you’ll be more motivated to continue through tough times even when YOU aren’t feeling it. More so, customers are drawn to companies and individuals who they feel are benevolent and trustworthy.

So, why do you want to become an artrepreneur? 

Others deserve to have their voices be heard. 

Others need the freedom I can help provide. 

Others want more beauty in their lives and don’t know where to find it. 

If you refocus your WHY on others, it’s harder to give up, because someone is relying on you. Someone is relying on your creativity, your content, your art. 

So, what’s your WHY? Simon Sinek, best-seller and inspirer of millions, has an amazing TED Talk about the importance of finding your WHY. Watch for some artrepreneurship inspiration: 

Follow Simon on Twitter @simonsinek

Simon talks about how your WHY is crucial for inspiring action from your potential customers. By understanding your WHY and relating it to your WHAT, customers have a better reason to purchase your services. Not only that, but with the proper WHY, you have a motivator in the good and bad times along your artrepreneurial journey. When things are going great, a WHY helps keep you grounded and focused. When things aren’t going so well, a WHY helps keep you inspired and motivated.

Your WHY should be at the core of your value and messaging. It’s often disguised as the problem you help solve for your customers. If you’re having a hard time figuring out what your WHY is, take some time to think about the problem you’re helping to solve for others. Check out this article for some help.

By now, the importance of discovering your WHY should be obvious. Don’t fret; finding a WHY might take time, and that’s okay. Take the time to build a solid foundation for your dream brand and business. Artrepreneurship is a journey, not a one-stop destination. In your journey of bringing real value to the world, don’t overlook the importance of your WHY.

Peace, Kayla

P.S. Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet to stay up-to-date on all the information you need on your artrepreneurial journey!

The Easiest Way to Create a Killer Elevator Pitch

An elevator pitch should help you clearly and concisely state your value — here’s an easy way to create one.

The elevator pitch. It’s mystified and old school… so what’s its real purpose? It’s all about being able to clearly and concisely state your value to potential customers, partners, and/or funders. It’s about sharing your value in a way that leaves people wanting more. There’s all kinds of advice out there on creating elevator pitches, but I want to share with you an easier way to develop your perfect pitch. 

NOTE: Your pitch shouldn’t actually sound like a pitch at all. Instead, it should sound like you clearly and passionately understand the value you bring to others. 

Today I attended the International Women’s Entrepreneurship Symposium and learned a new, easy approach to the dreaded elevator pitch from two amazing marketing wizards, Kay and Shi! Here’s a basic version of the super helpful template they shared: 

When TARGET CUSTOMERS want/need THIS THING, I help provide them a solution by DOING THIS.

Before creating your own elevator pitch, I hope you’ve worked through your value and messaging. If not, please revisit this article

Here’s the elevator pitch I created for myself during the Symposium

When creatives and artists want to become entrepreneurs, I help them by sharing helpful and straight-to-the-point information about how to build their brands and business models.

Here’s why I LOVE this template: It’s one sentence! Two tops. This makes your elevator pitch easy to create and natural in conversation. Ever tried developing a pitch that sounds too much like a pitch? Or one that seems impossible to remember? Me too. This strategy will solve those problems and help you feel confident about sharing your value with anyone who asks!

Try developing your own quick and easy elevator pitch and comment what you come up with below!

Peace, Kayla

P.S. Here are some more examples to get you started:

When business owners need help growing, I help them by creating tailored video content they can use to share their brands and reach new customers.

When authors and publishers need to make their work stand out on the shelves, I help them by creating eye-catching covers and graphics that perfectly capture their stories.

When restaurant-owners need the perfect atmosphere for their new locations, I help them by creating murals that transport and entertain their customers.

Your turn. Let’s see what you’ve got!

5 First Steps in Building Your Art-based Business

You might be thinking that it’s time to turn your art into a business. Here are 5 crucial steps in starting to develop your new art-based business:

You might be thinking that it’s time to turn your art into a business. ‘Artrepreneurship’ is becoming more and more common and maybe you’re ready to take a whack at it. Not exactly sure what ‘artrepreneurship’ is? Take a read through Is Art Entrepreneurship? to make sure that you’re ready to take the leap. If you’ve already read through the post, then you’ve decided that you’re ready to move forward with your lifestyle or growth company. AWESOME! (If you’re not familiar with the difference between a lifestyle company and a growth company, please take the time to read through Is Art Entrepreneurship? so that you can have a solid foundation on which to move forward!)

Regardless of which kind of company you’ve decided on, there are 5 crucial steps in starting to develop your new art-based business:

1 – Understand your value

As an artist, you have a very special set of skills and people of all kinds are looking for your services. The first step to serving those potential customers is to identify exactly what it is that you can offer them. Start by thinking about the need you are fulfilling. Perhaps companies have a need to share their messages through video content, but can’t make quality videos by themselves. As a video content creator, for example, you can help to fulfill that need.

Think about your customers’ “pain points,” or things that are hard or impossible for them to do on their own. For example, maybe they can’t make that high quality video because they don’t have the knowledge to edit their videos in professional editing software, but you do. A successful business helps solve it’s customers’ problems — what problem are you helping solve for your potential customers?

2 – Decide on your message

Now that you truly understand what helpful solution you’re providing for your potential customers, it’s time to think about the best way to communicate your value with them in a relatable way. “We help bring your brand to life.” While this isn’t about making slogans, you can develop a message that underlies your creative business. Maybe it’s an internal statement that sounds something like: “I help people grow their own brands by creating killer video content for them.” Decide on what your message, your mission, is so that you can work on sharing this message with your potential customers.

3 – Think about your branding

One of the best ways to share your message with potential customers is through your branding. Your branding consists of everything from fonts to colors to slogans and logos. Your branding should make your message clear to the customer; let them know what problems you can help them solve.

There are two main elements of your brand: the visual elements, and the emotional elements. One common way to share visual elements is through a branding board. See the example below. Read more about how to create an awesome, comprehensive branding board here.

MARQUE ONE brand board
Branding Board example by Krishna Solanki

While a branding board can help you share your brand visually, you should also work on sharing your brand by focusing on relevancy to the customer — this helps to create a emotional response. One way to do this is by creating relatable slogans like the: “I help people grow their own brands by helping them creating killer video content.” Make sure you focus on your value and the problem that you’re solving. Another way is to develop a list of keywords that summarize your value and how you want to share it. “awesome video content, collaborative concept development, message sharing, fun to work with, creative business, professional yet casual, the list could go on. There are many ways to describe how your want your brand to feel. Write down as many as you can think of, then choose the top 5, 10, or 15 that really describe your brand in a way that’s relatable to your potential customers.

4 – Evaluate your resources

Alright, you’ve got your value, your message, and your brand — but how are you going to deploy them? You need to evaluate your resources. How much time do you have to spend working on your business? How much money do you have to support your marketing efforts? Who do you know who could act as a mentor, partner, or evangelist for you? Do you have all the tools you need to execute for your potential customers?

One of the best ways to evaluate your resources is by making a plan:

5 – Make a Plan

Business plans sound stiff, but the benefit you can get from prepping one is well worth the work. Making a plan doesn’t have to be hard. Strategyzer.com provides the Business Model Canvas, which is like a one-page business plan that can help you get a plan going for your new artrepreneurship endeavor. Follow me to the next blog to learn about how to create a one page plan for your art-based business!

Peace, Kayla

P.S. Through each step, remember to always be thinking from the perspective of your potential customers.

Is art entrepreneurship?

You’ve probably heard the popular advice that “Art doesn’t pay the bills.” But what if it could?

You’ve probably heard the popular advice that “Art doesn’t pay the bills.” But what if it could? Turns out, there’s a new term flying around: ‘artrepreneurship’. It’s all about making money with your art, by building a brand and coming up with creative ways to monetize your work. In a world where content is more and more important, your creative skills are more and more in demand!

So… YES! Art can be entrepreneurship–it all depends on how you approach it. Before turning your creative vision into a business startup, there are a few things you need to think about:

Do you really want to turn your art into a business?

Being an entrepreneur is a full-time job with lots of overtime. You should ask yourself whether or not you want to make sharing your art a full-time commitment. Many artists want to take their creative endeavors full-time, but fail to realize that much of their entrepreneurial journey will be all business. In addition to working on your art, you’ll need to deal with marketing, business strategy, networking, and all kinds of other business-related activities. Are you interested in business, or would you rather work on your art in other ways? Many amazing companies need artists on their teams and many artists prefer to keep their creative endeavors as a soul-freeing hobby. What is right for you?

What’s your long-term vision?

So you’re pretty sure that you want to take your creative work and build a full-on brand and company. But what does the future of this business look like? There are two kinds of businesses out there: a lifestyle company and a growth company. A lifestyle company is one that can support you with monthly income and provide an opportunity to work on your art as a full-time job. Lifestyle companies are usually small businesses. A growth company, on the other hand, is one that has the potential to grow without you and become a global brand. This kind of company often requires products that have the potential to sell at massive quantities.

Deciding which of these you envision for the future is crucial to understanding how you will devise your business strategy and how you will build your brand. Don’t worry, we’ll talk about how to build your business in accordance with your long-term vision in upcoming posts!

Are you ready to embark on your entrepreneurial journey?

Okay, you’ve decided that you are ready to build your creative brand and pursue the entrepreneurial journey. Here are some thing you should consider before taking the leap: 1) Are you in a position to dedicate time every day or every week to building your brand and business? 2) Are you ready to learn all kinds of new skills that you may have never been interested in before (building a website, marketing campaigns, branding your message)? and 3) Are you ready to share your message with the world?

If your answer is to yes each of these 3 questions, it’s time to combine your art with entrepreneurship in order to manifest your vision and share your creativity! In this blog, we’re going talk all about how to develop your brand, your marketing messages, your business model, and more. Stay up-to-date by clicking the follow button below!

PS: Don’t be afraid to share this knowledge with other artists you know. The more our creative communities learn about how business can be used to share their messages, the more opportunity we all have to thrive in this growing ‘Artrepreneurship’ market!

Peace, Kayla