Tag: how to become an entrepreneur

The Importance of Stages in Artrepreneurship

A culture of instant gratification, 0 to 100, now or never, is becoming more and more prominent–don’t let it jeopardize your artrepreneurial success.

With false expectations of what it means to build a creative business, many artrepreneurs are left disappointed. I’ve seen dozens of clients face “failure” because of their own failure to address the importance of stages in their entrepreneurial journey. Should they have prepared properly, they could have obtained the success they were looking for.

NOTE: It’s true–not all paths are the same. Some people work through these stages one at a time, some work through multiple at once, and some jump between stages throughout their journey. Do what’s best for you, but remember to at least think through each stage during your preparation process.

PREPARATION

Study the market – Take some time to understand what’s already being offered. Don’t forget to think about competitors and target markets that aren’t immediately obvious. Here are some resources to help you.

Master the craft – Learn as much as you can about your art and the business in which you will operate. You don’t have to become an expert before you start your artrepreneurial journey, but you should work on becoming an expert as soon as you can.

Build a solid business model – Before you jump into launching your creative business, make sure you have a game plan. Better yet, your game plan should be backed by data or experience. And that’s where TESTING comes in:

TESTING

Test your product – As you’re developing your product or service, it’s important to test it as you go. You don’t want to build what seems like the perfect product, only to find out that your customers actually hate it’s design or functionality.

Test the target market -After studying the market, you should have a good idea of who your target customers are; but, its helpful to confirm your assumptions. Approach your target market, have them interact with your product or service, and ask them to provide feedback about their experience.

Test your pricing – As you’re working on testing your product and target market, don’t forget to test out your pricing, too. After you’ve interacted with customers, ask them about the pricing. Would they pay XX amount for this? If they say yes, great–you might even be able to increase the price a bit. If they say no, you’ll know your pricing is too high. Read more about how to price your work here.

LAUNCH

Take what you’ve learned and apply it – As you work through the preparation and testing phases, remember to make note of the insights you discover. Don’t forget to incorporate what you’ve learned into your future business decisions. If that means adjusting your business model or product offering, do it.

Take your creative business full time – Once you’ve gotten to a place where you’ve tested your business model and have secured your first few clients/customers, it might be time to take your business full time. However, some businesses can be launched as a side hustle, so think about what is right for you and your creative business.

Consider looking for additional funding (if applicable) – Depending on your business model, you might need additional funding to start up your business. Read this article to learn more about financing and discover what’s right for your creative business.

Building a successful business is about the long game–build a good foundation and success will come more easily in the future. Take the time to work through each artrepreneurial stage and watch your artrepreneurial vision come to life.

Remember: Your artrepreneurial journey will consist of many levels. Don’t be so eager to get to level 100, that you forget to enjoy the levels in between. Levels 5, 20, and 80 all come with their own satisfactions. Don’t miss out on the journey because you’re too focused on the final destination.

For more straight-to-the-point information about artrepreneurship, follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet.

Peace, Kayla

What’s the Deal with Side Hustles?

Yahoo! Finance reports that nearly half of all Americans have side hustles. That’s a whopping 50%.

Some people have side hustles just to stay afloat (driving Uber to be able to pay all their bills, for example). Some people have side hustles as a way to enjoy their favorite hobbies (selling custom birdhouses to neighbors, for example). Some people have side hustles to allow them to indulge their entrepreneurial inkling while maintaining steady income elsewhere (building a business model to one day take full-time). Into which category do you fall?

Since you’re reading about Artrepreneurship, I might guess that you fall into the last category; you’re developing your creative business on the side of your main source of income. Cool. Sometimes, this is the best way to develop your creative business. Starting your creative business as a side hustle gives you the flexibility to: test out your business idea, understand if your predicted target market is truly your target market, and build a strong foundation on which to launch your creative business full-time. Of course, maintaining other sources income while you do these things as always a plus and can reduce your amount of artrepreneurial stress.

However, your ability to reap the benefits of this kind of side hustle often depends on the type of creative business you are developing. Some businesses require massive amounts of funding at the start, or intense pieces of hardware or software that are needed to make the business possible. If this is the case, starting the business as a side hustle can be tough. You might be able to prep your business plan and even find funding as a “side hustle,” but once the “doors open,” you’ll need to be completely dedicated to your business.

CHALLENGE: After working through your creative business model, think of your creative business in stages. What will you need to accomplish in each stage in order to move on to the next? At what stage will your creative business require your full attention? Answering these questions will help you understand if starting your business as a side hustle is the best strategy.

Many businesses work well as side hustles in the beginning. For example, maybe your just selling your yourself and your skills and can start with one new client a week or even a month. In this situation, you can test out your business model and start to build a brand and customer base before turning your scalable business model into a full blown business. Taking the time to learn about your creative business and the market it will operate in will become invaluable in the future.

Side hustles also appear in another form; they can often morph into supplemental income after taking your business full-time. Just like side hustles that are used to supplement income made from your day job, you might need a side hustle to supplement the income you receive from your creative business, especially within the first year. In this situation, it can be hard to say which is the side hustle: your creative business or your other forms of income? It depends, and often doesn’t matter. Learn how to balance your commitments in a way that gives you the freedom to develop your creative business while forgoing financial stress. And understand the importance of learning and building a foundation that will last.

Are you working on your creative business as a side hustle? Want to read more about how to transition out of the side hustle lifestyle? Let me know in the comments below, and don’t forget to follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet to get content delivered straight to your inbox!

Peace, Kayla

Feel Like You’re Not Making Enough Progress? Here’s What To Do About It

VLOG: We all feel a little behind sometimes. Christopher Reed shares his advice for how to move forward.

(Part 2) Meet Christopher Reed, co-founder of Creation Film–my business partner and husband. Christopher gives some insights to living the life of an artrepreneur.

Don’t have time to watch? Here’s a RECAP:

1. Understand the stage you’re in and enjoy it. If your artrepreneurial journey has 100 stages within it, enjoy stages 5, 25, and 75, because you will never be there again.

2. You should become an expert in what you do. Becoming a master of any craft takes time, so take advantage of the learning process.

3. Building a business takes time; be patient in building a solid business model and plan, and then executing them.

We all feel like we aren’t making enough progress sometimes. Let go of your expectations and do your best at staying focused and determined.
Remember: The journey of building your own art-based business is what it’s all about. Of course, you’ll always have a destination in mind, but don’t ignore the joy of actually getting there.

Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet for more information that will make your artrepreneurial journey easier!

Peace, Kayla

Balancing the Life of Artrepreneurship – in 2 Minutes!

VLOG: Christopher Reed gives his tips for balancing the life of an artrepreneur.

Artrepreneurs around the world are asking: How do I balance the life of artrepreneurship? In today’s vlog, I’ve invited another real artrepreneur to share his advice. Meet Christopher Reed, co-founder of Creation Film–my business partner and husband. Christopher gives some insights to balancing the life of artrepreneurship.

Don’t have time to watch? Here’s a RECAP:

– Prioritize based on importance and time sensitivity
– Know your schedule
– Work on your art/business every day, even if only for a small amount of time
– Be consistent
– Take breaks to rest and reflect

Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet to get more information that will make your artrepreneurial journey easier!

Peace, Kayla

5 Things to Avoid When Monetizing Your Artwork

Thinking about these 5 things early on in your artrepreneurial journey will help you avoid time-wasting mistakes.

1. Undervaluing Yourself

As you start to think about asking for money for your artwork, it can be hard to place a dollar amount on your value. But doing so is one of the first steps to monetizing your artwork. It’s important to strategically price your artwork–learn about how to do so here.

If you’ve never charged for your art before, it can be easy to undervalue yourself. You might sell your first oil painting for $300 and realize later that it was worth at least $1,000. A mentor once told me to start high to test the market; if people won’t buy my product because it’s too expensive, then lower my price. Do this until they finally purchase, and you’ve found your sweet spot. Unfortunately, lots of artrepreneurs (myself included) do the opposite. We price too low and gradually increase as we realize the value that we’re really providing. Save yourself some time and lost money, and make sure you are valuing yourself and your artwork fairly.

2. Undervaluing Others

Artrepreneurs are often “solo-preneurs”–people who are building a business on their own. As a solopreneur, its easy to undervalue the help and support of others. You might think that it’s easier to do things on your own, but have you tried working with someone else to accomplish the same goals? Of course, working with others isn’t always easy, but the power of teamwork makes the collaboration worth it. Instead of trying to do things all on your own, start off your artrepreneurial journey with others on your side.

3. Not Thinking About the Customer First

Being an artrepreneur is unique because artwork is often more important to artrepreneurs than other products like, let’s say, toilet paper or toothbrushes. Artrepreneurs are so connected to their artwork, that they often forgot to think about their customers first. Remember: As an artrepreneur, you are creating for other people, not for yourself. The customer must be the core of your creative business. Your art-based product or service is made for them.

4. Only Creating for Money

However, artists also need creative time that is not restricted by product limitations or the wants of the customer. As an artrepreneur, remember to take time to create for yourself, not only for your customers. Become dedicated to working on art for your business AND art for yourself. If you forget to create for the sake of creating, you risk losing the joy of creating artwork for others by burning yourself out.

5. Not Asking for Feedback

Depending on the creative product or service you offer, you may have a close interaction with your customers or you may not. Regardless, you must find a way to ask for their feedback. Understanding the experience of your customers will:

– Help you ensure that your product or service is of quality
– Help you improve the customer experience in the future
– Help you identify important changes that you might need to make to your business model
– Help you develop trust with your customers

Whether you create a standardized digital survey, informally ask your customers about their experience in person, or do something in between, getting feedback from your customers and your partners can mean the difference between building a sustainable creative business and not. Don’t be afraid to ask for feedback from others; its purpose is to make you more successful in the future.

Thinking about these 5 things early on in your artrepreneurial journey will help you avoid time-wasting mistakes. But also remember to revisit each of these points as you grow your creative business. All are important to your continued artrepreneurial success!

Peace, Kayla

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