How to Build a Business Model Around Your Art

VLOG: Thinking about building your very own art-based business? Here are 5 steps for getting started, in under 5 minutes!

No time to watch? Here’s a RECAP:

1. Identify the product or service you can offer

Depending on what kind of art you create, you may need to make adjustments in order to make your art a sellable product or service. Think about your art and interests… What products or services can be created from them?

2. Think about why people would want to buy your product or service

Once you’ve discovered your sellable product or service, you must ask yourself: Why will people buy my product or service? Think about “pain points”–these are things that your potential customers either can’t do on their own, or it’s really hard for them to do on their own. If you can solve a problem for your customers, or fulfill a need or want that they have, you’re in good shape to move on to step #3.

3. Ask yourself how you can deliver your value in a unique way

You’ve found your product or service and your best-fit customers, now you need to think about how you’ll offer your value in a way that’s different from your competitors. This is called your differentiation. Without it, you’ll struggle to capture the attention of your potential customers.

4. Look around for organizations or individuals who can act as your strategic partners

Now that you’ve solidified your value and how you want to deliver it, think about others who can help make your vision a reality. Who can help you create your product, market your product, and sell your product? Who can you partner with in order to make your artrepreneurial journey easier?

5. Visit this article to flesh out your creative business model

If you’ve gotten this far, its time to flesh out the details of your creative business. Visit the One-Page Business Plan for the Artrepreneur to finish developing a creative business model around your art!


Best of luck in your artrepreneurial journey! Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet to get more straight-to-the-point information that will help you develop your very own art-based business!

Peace, Kayla

Artrepreneur Caitlin McCarty Shares Her 3 Main Tips for Artists Turned Entrepreneurs

VLOG: Want to create your own art-based business? The importance of learning from real artrepreneurs cannot be overlooked. Caitlin McCarty, Founder and Artistic Director of contemporary dance company Collateral & Co., is here to share her top 3 tips for all artrepreneurs!


Don’t have time to watch? Here’s a RECAP:

1. Don’t be afraid to ask for what you want.

“The worst they can say, is no.” Ask others for what you want and need–you’ll be surprised at how willing they might be to help. But remember, don’t just think about WHAT you want–think about the HOW behind implementing what you want.

2. Use your contacts to make more contacts.

“Someone you know probably knows that person.” Take advantage of your network. Each member in your network has a network of their own. Your contacts will be able to help you make new contacts. Like #1, don’t be afraid to ask those in your network if they know anyone who… or if they know a contact at… You’ll be surprised at how quickly your network will grow when you use your existing contacts to make new contacts!

3. Be consistent.

#1 and #2 are more likely to work in your favor when you are consistent in what you do. Be consistent in:
– Creating and delivering your product or service
– Building and maintaining relationships
– Branding yourself and your creative business

Caitlin writes about how to startup, market, and manage your own business. Check her website out here:
Creatively bringing your goals to life | https://caitlinmccarty.com/

If there are additional topics you’d like to hear about from real artrepreneurs, leave a comment below!

Peace, Kayla

How to Price Your Work as an Artrepreneur

As an artist, it might be tough to put a price tag on your work. But as an artrepreneur, putting a price tag on your work is the key to your creative business.

How do you decide what price is right?

1. Based on Expenses and Desired Profit

One way to price your work is to think about how much time and money it will cost you to produce your service or product, and how much money you want to make off of it.

For example:
Let’s say it costs you $15 in supplies and 15 hours of time to create your product. First you must ask yourself: How much is each of your labor hours worth? Maybe you want to make $30/hr… $30 x 15 hours = $450 in labor for this project. Great. Now you can add in the $15 you spent on supplies, and you’ve got a grand total of $465. At this number, you’re breaking even. But what if you want to make some extra profit? Maybe you’ll charge $500 instead, so that you can make 35 extra dollars of profit to put toward running your business. If $500 is really low compared to your competitors, maybe you’ll charge $800 and make $335 in profit to put back into your business.

Note: Tracking your time is critical for pricing your product or service. To understand how much you should charge for labor, you must understand how much time you are actually spending when developing your product or service.

This method helps you to understand the minimum amount you should charge (all your expenses + the profit you desire). But, #2 helps you to understand the wider range of pricing that might be acceptable for your creative business.

2. Based on the Competition

What is your competition charging? What value are they providing for that price?

For example: If the average price your competitors is $500 dollars, that might be a good sign that you should charge a price in somewhere around $500… UNLESS you provide an additional value that is worth paying extra for. You’ll need to conduct competitor research to understand what your competitors are charging and why. Doing this will help you to better understand the range in which you should price your product or service. However, #3 will tell you the maximum amount you can truly charge.

3. Based on What Customers Will Pay

At the end of the day, you can only charge as much as your customers will pay. When you tell a potential customer that your product or service is $20, how do they respond? If they seem too pleasantly surprised, maybe you’re not charging enough. If they seem too unpleasantly surprised, maybe you’re charging too much. Obviously, this form of measurement is vague, but its all about trying to gauge how your customers, or potential customers, feel about your pricing. Want to know for sure? Try asking! Consider a pre- or post-purchase survey, or even asking them in person.

At the end of the day, your pricing should reflect the value you offer. Make sure to understand your customers’ “pain points” and how you help alleviate them. As you test your creative business model, listen to the response of your customers and make adjustments accordingly.

Challenge: Talk to 5 people who have purchased or may be interested in purchasing your product or service. Ask them how they felt/feel about the value they received/will receive for the price they paid/will pay. Record their answers and think about how you can use that information to create or adjust your pricing strategy. Good luck!

Peace, Kayla

Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet for more on all topics artrepreneurship related!

The Artrepreneur’s Battle with Ego

This is a blog about artrepreneurship–so why are we talking about ego?

Beowulf’s inability to control his ego and let go of his pride ultimately resulted in his death and the vulnerability of his people.
Lucifer’s hubris and selfish viewpoints disconnected him from his heavenly people and caused suffering for the world below.
King Oedipus’ prideful attempts to deny the prophecies of the Greek gods brought about the death of those he loved.

Our (real and imagined) relations with the phenomenon known as the “ego” are nothing new. For centuries, we’ve been intrigued by ego and its impacts, most likely because it affects each of us. Our fascination with ego is not unprecedented–when not monitored and dealt with strategically, our egos can cause problems for us that we never intended.

artrepreneurship, ego, successful entrepreneur
Image by Gerd Altmann from Pixabay

That’s why it’s important for us to talk about ego here at Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet. As an artrepreneur, you will be faced with many challenges related to your ego. After all, this is YOUR creative business, this is YOUR vision, and much of your success lies on YOUR decisions and actions. It’s hard not to overemphasize the importance of yourself.

However, there are some ways you can keep your ego in check during your artrepreneurial journey:

Listening to others
As an artrepreneur, its important to ask others for their thoughts and opinions. We’ve talked before about the importance of others along your artrepreneurial journey: involving others can help you strengthen your weaknesses, come up with new ideas, and see things from different perspectives. Take the time to listen to what others have to say. You might find a gem in their advice one day.

Asking others for advice (and sometimes, taking it)
This is similar to listening to others, but requires that you take the first step in initiating their involvement. When you do ask for advice from others, listen deeply and consider what they have to say. Remember: you don’t always have to follow their advice. But, if there seems to be potential in what they have to say, don’t be afraid to take their advice and give them credit for the benefit they’ve added to your creative company.

Trusting the ability of others
Sometimes, we’ve added people to our team but still don’t fully trust their ability to execute. It’s easier to trust and rely on ourselves, because we’re confident that we won’t let ourselves down. But sometimes, you have to give others a chance to prove their ability and add to your vision. If they let you down, you can re-evaluate their position with your business–but at least give them a fair, fighting chance.

Evaluating yourself realistically
We’ve talked many times about the importance of being able to evaluate yourself and your circumstances from a place of reality. Sometimes, our ego can cause us to overestimate our own abilities or underestimate the abilities of others. This can leave promises unfulfilled and opportunities undiscovered. Work with your ego by evaluating yourself realistically and acting accordingly.

When you don’t take the time to check your ego as an artrepreneur, you might face unnecessary problems, such as:

– Losing potential partners
– Losing potential clients
– Missing out on good opportunities
– De-valuing your brand

Dealing with your ego might not be the first thing you think of when planning for your artrepreneurial journey, but it’s important. Keeping your ego in check will help you build a successful creative business that will last.

Peace, Kayla

Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet to receive more straight-up information that will make your artrepreneurial journey easier.

Want to Be a Successful Artrepreneur? It’s Time to Adapt the Creator Role.

There are all kinds of character traits thought to make some entrepreneurs more successful than others. Taking on the role of the creator might be the most important.

About four years ago, my husband came home and showed me something that would change the way I thought of myself. He was in a personal development and leadership class; the professor talked about the role of the “creator.” He showed me the summary they had discussed:

“Adapting the Creator Role” Courtesy of Jennifer Kaplan

I still keep this paper on our refrigerator, because it reminds me of a critical challenge that every artrepreneur, every person, is faced with: becoming a creator.

Taking on the role of the creator is all about accepting an internal locus of control: the idea that you have more control over your outcomes than do the circumstances you are presented with. When you lose this internal locus of control, you fall victim to your circumstances and to others–you lose control over your outcomes.

The creator role is critical because as an artrepreneur, you are solely responsible for the success of your creative business. Of course, you can attribute failures to poor market conditions, fierce competition, or something else, but remember: others are competing in similar conditions–someone will be successful… why not you? Oftentimes, its due to a victim mentality.

When you accept the role of the creator, its easier to “see life’s challenges as opportunities” and make strategic changes as a response to circumstances beyond your control. When you’re acting in the creator role, you’re using your energy to continue building your creative business, instead of acting passively. The role of the victim is for those who make excuses. The role of the creator is for those who make changes.

Stress and anxiety are major symptoms of being stuck in the victim role. When you are stuck in the victim role, you feel helpless and out of control. This causes fear of all kinds. But if you can shift to the role of the creator, you’ll be able to adjust your response to uncertainty by understanding that you have the power to affect your situation–you just have to strategically take action.

I’ll admit: this is all easier said than done, but being aware is the first step. So the next time you feel stuck or out of control, think about the creator role. Are your thoughts and actions in line with the behavior of a victim, or a creator? Accepting the role of the creator is one of the most important steps you can take in creating your very own art-based business.

Peace, Kayla

Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet to get more straight up information about becoming a successful artrepreneur!