Feel Like You’re Not Making Enough Progress? Here’s What To Do About It

VLOG: We all feel a little behind sometimes. Christopher Reed shares his advice for how to move forward.

(Part 2) Meet Christopher Reed, co-founder of Creation Film–my business partner and husband. Christopher gives some insights to living the life of an artrepreneur.

Don’t have time to watch? Here’s a RECAP:

1. Understand the stage you’re in and enjoy it. If your artrepreneurial journey has 100 stages within it, enjoy stages 5, 25, and 75, because you will never be there again.

2. You should become an expert in what you do. Becoming a master of any craft takes time, so take advantage of the learning process.

3. Building a business takes time; be patient in building a solid business model and plan, and then executing them.

We all feel like we aren’t making enough progress sometimes. Let go of your expectations and do your best at staying focused and determined.
Remember: The journey of building your own art-based business is what it’s all about. Of course, you’ll always have a destination in mind, but don’t ignore the joy of actually getting there.

Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet for more information that will make your artrepreneurial journey easier!

Peace, Kayla

Balancing the Life of Artrepreneurship – in 2 Minutes!

VLOG: Christopher Reed gives his tips for balancing the life of an artrepreneur.

Artrepreneurs around the world are asking: How do I balance the life of artrepreneurship? In today’s vlog, I’ve invited another real artrepreneur to share his advice. Meet Christopher Reed, co-founder of Creation Film–my business partner and husband. Christopher gives some insights to balancing the life of artrepreneurship.

Don’t have time to watch? Here’s a RECAP:

– Prioritize based on importance and time sensitivity
– Know your schedule
– Work on your art/business every day, even if only for a small amount of time
– Be consistent
– Take breaks to rest and reflect

Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet to get more information that will make your artrepreneurial journey easier!

Peace, Kayla

5 Things to Avoid When Monetizing Your Artwork

Thinking about these 5 things early on in your artrepreneurial journey will help you avoid time-wasting mistakes.

1. Undervaluing Yourself

As you start to think about asking for money for your artwork, it can be hard to place a dollar amount on your value. But doing so is one of the first steps to monetizing your artwork. It’s important to strategically price your artwork–learn about how to do so here.

If you’ve never charged for your art before, it can be easy to undervalue yourself. You might sell your first oil painting for $300 and realize later that it was worth at least $1,000. A mentor once told me to start high to test the market; if people won’t buy my product because it’s too expensive, then lower my price. Do this until they finally purchase, and you’ve found your sweet spot. Unfortunately, lots of artrepreneurs (myself included) do the opposite. We price too low and gradually increase as we realize the value that we’re really providing. Save yourself some time and lost money, and make sure you are valuing yourself and your artwork fairly.

2. Undervaluing Others

Artrepreneurs are often “solo-preneurs”–people who are building a business on their own. As a solopreneur, its easy to undervalue the help and support of others. You might think that it’s easier to do things on your own, but have you tried working with someone else to accomplish the same goals? Of course, working with others isn’t always easy, but the power of teamwork makes the collaboration worth it. Instead of trying to do things all on your own, start off your artrepreneurial journey with others on your side.

3. Not Thinking About the Customer First

Being an artrepreneur is unique because artwork is often more important to artrepreneurs than other products like, let’s say, toilet paper or toothbrushes. Artrepreneurs are so connected to their artwork, that they often forgot to think about their customers first. Remember: As an artrepreneur, you are creating for other people, not for yourself. The customer must be the core of your creative business. Your art-based product or service is made for them.

4. Only Creating for Money

However, artists also need creative time that is not restricted by product limitations or the wants of the customer. As an artrepreneur, remember to take time to create for yourself, not only for your customers. Become dedicated to working on art for your business AND art for yourself. If you forget to create for the sake of creating, you risk losing the joy of creating artwork for others by burning yourself out.

5. Not Asking for Feedback

Depending on the creative product or service you offer, you may have a close interaction with your customers or you may not. Regardless, you must find a way to ask for their feedback. Understanding the experience of your customers will:

– Help you ensure that your product or service is of quality
– Help you improve the customer experience in the future
– Help you identify important changes that you might need to make to your business model
– Help you develop trust with your customers

Whether you create a standardized digital survey, informally ask your customers about their experience in person, or do something in between, getting feedback from your customers and your partners can mean the difference between building a sustainable creative business and not. Don’t be afraid to ask for feedback from others; its purpose is to make you more successful in the future.


Thinking about these 5 things early on in your artrepreneurial journey will help you avoid time-wasting mistakes. But also remember to revisit each of these points as you grow your creative business. All are important to your continued artrepreneurial success!

Peace, Kayla

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How to Build a Business Model Around Your Art

VLOG: Thinking about building your very own art-based business? Here are 5 steps for getting started, in under 5 minutes!

No time to watch? Here’s a RECAP:

1. Identify the product or service you can offer

Depending on what kind of art you create, you may need to make adjustments in order to make your art a sellable product or service. Think about your art and interests… What products or services can be created from them?

2. Think about why people would want to buy your product or service

Once you’ve discovered your sellable product or service, you must ask yourself: Why will people buy my product or service? Think about “pain points”–these are things that your potential customers either can’t do on their own, or it’s really hard for them to do on their own. If you can solve a problem for your customers, or fulfill a need or want that they have, you’re in good shape to move on to step #3.

3. Ask yourself how you can deliver your value in a unique way

You’ve found your product or service and your best-fit customers, now you need to think about how you’ll offer your value in a way that’s different from your competitors. This is called your differentiation. Without it, you’ll struggle to capture the attention of your potential customers.

4. Look around for organizations or individuals who can act as your strategic partners

Now that you’ve solidified your value and how you want to deliver it, think about others who can help make your vision a reality. Who can help you create your product, market your product, and sell your product? Who can you partner with in order to make your artrepreneurial journey easier?

5. Visit this article to flesh out your creative business model

If you’ve gotten this far, its time to flesh out the details of your creative business. Visit the One-Page Business Plan for the Artrepreneur to finish developing a creative business model around your art!


Best of luck in your artrepreneurial journey! Follow Artrepreneurship – where ‘art’ and ‘entrepreneurship’ meet to get more straight-to-the-point information that will help you develop your very own art-based business!

Peace, Kayla

Artrepreneur Caitlin McCarty Shares Her 3 Main Tips for Artists Turned Entrepreneurs

VLOG: Want to create your own art-based business? The importance of learning from real artrepreneurs cannot be overlooked. Caitlin McCarty, Founder and Artistic Director of contemporary dance company Collateral & Co., is here to share her top 3 tips for all artrepreneurs!


Don’t have time to watch? Here’s a RECAP:

1. Don’t be afraid to ask for what you want.

“The worst they can say, is no.” Ask others for what you want and need–you’ll be surprised at how willing they might be to help. But remember, don’t just think about WHAT you want–think about the HOW behind implementing what you want.

2. Use your contacts to make more contacts.

“Someone you know probably knows that person.” Take advantage of your network. Each member in your network has a network of their own. Your contacts will be able to help you make new contacts. Like #1, don’t be afraid to ask those in your network if they know anyone who… or if they know a contact at… You’ll be surprised at how quickly your network will grow when you use your existing contacts to make new contacts!

3. Be consistent.

#1 and #2 are more likely to work in your favor when you are consistent in what you do. Be consistent in:
– Creating and delivering your product or service
– Building and maintaining relationships
– Branding yourself and your creative business

Caitlin writes about how to startup, market, and manage your own business. Check her website out here:
Creatively bringing your goals to life | https://caitlinmccarty.com/

If there are additional topics you’d like to hear about from real artrepreneurs, leave a comment below!

Peace, Kayla