Impacts of the Coronavirus have taken much of the spontaneity and unknown out of our lives. We’re stuck inside with the people we know best, searching for something new in our TV screens and thoroughly read books. As artrepreneurs, inspiration is crucial for our success. But where do we find it in times like these?
I’d like to encourage all of us to take this time to find inspiration in the ordinary. As a filmmaker, there is beauty in the dynamic of a family dinner. As a painter, there is newness in seeing your home in this rare, quarantined form. As a writer, there is wonder in the many lives taking place around us behind walls of concrete. Sometimes it just takes a shift in perspective to find inspiration in this time of “ordinary” living.
If you’ve never seen it, you’ve most certainly heard of the TV show that’s captivated millions–The Office. This mock-umentary style TV show has gained unimaginable praise across the internet for over a decade now. Why? The show is based in the office of a small town paper supplier, with characters who are certainly no Hollywood superstars. So why is the show so popular? It’s concept is built around the idea that there is beauty in the ordinary. Its relatability and familiarity breaks barriers between viewers and characters, creating a bond between the two that has proven to be stronger than one might expect. The Office has thrived on inspiration of the ordinary.
Right now is a perfect time to do the same in your work. Where does relatability exist in your life right now? This presents an opportunity for you to connect with your potential customers in a way that’s genuine and trustworthy. How can you bring the beauty of the ordinary into your own work?
This is also a great opportunity to evaluate how you can create a scalable portion of your business offering. For example: dinnerware. Dinnerware is a part of (almost) everyone’s life. It’s beauty lives both in its functionality and its design. As a painter, maybe you’ve only thought about selling canvas work. But what about dinnerware that’s designed with art-lovers in mind? This idea might be spurred from having to eat home-made meals for the last two weeks. Dinnerware is ordinary, but with the right perspective, it might inspire a whole new component of your artrepreneurial journey.
I’m wishing you well in this time of quiet chaos, and hope that you’ll find inspiration in the ordinary that surrounds you!
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